Levis

So i was shopping at the grocery store yesterday, which happens to be in the basement of a department store, so after I was finished buying my 100% Ananas juice and milk i decided to look around a bit. The first floor is mostly mens, and the levis sign in the corner caught my eye. Now granted a pair of 501's in the US on sale are about 32 USD, when i looked at the 501's in this store they were 89 euro...considering the exchange rate thats about 130 USD. Now i understand why europeans love to come to America to buy their clothes.